In what has been characterised as one of the most volatile industries globally, our Company has reaffirmed its strength and vision for the future by moving forward with a brand transformation designed to reflect its industry position as a leading broker.
As the year 2018 marks our 30th anniversary, the timing was perfect to transform our look to better match who we are today and the new heights we aim to reach. The brand uplift – comprising of a new logo and revamped online presence – reflects Windsor’s rich history, long-standing values of trust and transparency, but most importantly our brand’s dynamic future.
To celebrate, we took the concept of ‘launch’ quite literally by sending a replica of our new logo into outer space, a move exemplifying the new heights we seek to reach. An event was also held at our Company premises, with the 120-strong team gathering to watch the logo’s space launch, followed by a gala dinner. Speaking at the event, Windsor CEO Johny Abuaitah stated, “This is a very important day for us. Today, we’re celebrating the new Windsor, a Company with history, a Company that has developed and evolved to become one that’s ready to take it to the next level.”
Outer Space Logo Launch
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Asked about the branding transformation, Marketing Manager Sam Prath stated, “That same company that was established 30 years ago with the objective of facilitating investors access to the financial markets in a safe and ethical manner is the same one here today. Proud of our rich history and never compromising our values and clients, we felt that in line with our 30-year celebrations the timing was right for this positive visual transformation. Windsor’s next chapter begins, complete with a fresh, bold new logo and a revamped online presence, all customised for the digital era, and most importantly, for the next generation of traders.”
The striking new logo is simple, bold and clean, with the deep sky blue and clean white colour choices reflecting Windsor’s values of security, strength and transparency. In addition, the interlinking of the W and B letters was chosen to symbolise the connection between Windsor’s strong past and its dynamic future.
Because a brand identity is more than just a logo, we also redesigned the entire Windsor digital experience by launching a new website and Client Portal, both specifically designed with the end-user in mind. Simplified, easy to navigate, visually appealing and mobile-friendly, the new sites seek to address and accommodate the modern online trader’s needs without compromising the quality of services and customer support we have become known for offering all these years.
Our 30-year celebrations will be continuing throughout 2018 with more events and promotions so stay tuned!